Creating a great community doesn’t end with entitlement. (And it doesn’t start with advertising.) At Roni Hicks, we bring our expertise to every step of the development process—from original vision and public affairs to brand identity and digital marketing.


It starts with the land and exhaustive research—whether a master planned community, infill residential, mixed-use, commercial center or resort. We then bring the critical pieces together and marshal the process through to achieve the land use entitlement, always focused on managing risk and maximizing reward.

  • Issues/Attitudes Research
  • Community/Political Research
  • Strategy Development
  • Public Affairs
  • Corporate Affairs
  • Governmental Relations
  • Community Outreach/Engagement/Mobilization
  • Media Relations

Market research meets imagination to form a vision for the community. We turn constraints into opportunities, solve problems and play an essential role in creating amazing places for families to live.

  • Market Demand/Buyer Profiles
  • Vision Planning
  • Project Positioning
  • Project Phasing
  • Landscape & Architecture Character/Concept
  • Product Segmentation
  • Amenity Programming
  • Wayfinding Strategy
  • Merchant Builder Program

We identify key community differentiators, establish a unique and compelling brand story and develop a voice that reflects the attitudes and preferences of the buyer groups and inspires them to engage with the community.

  • Market Positioning
  • Brand Statements
  • Brand Identity
  • Community Storyline
  • Creative Platform
  • Graphic Identity

We bring together the right mix of marketing ingredients that creates interest and drives qualified traffic to support the growth and expansion of the community.

  • Onsite Customer Experience/InformationCenter
  • Website Design
  • Digital Marketing
  • Mobile Marketing
  • Sales Promotion
  • Social Media
  • Collateral Material
  • Outdoor/Transit Advertising
  • Broadcast and Print Advertising
  • Signage

It starts with the land.

It comes in many shapes and sizes. It’s endless rows of corn outside Minneapolis that stop only for the railroad. Seven miles of shoreline along Wilmington’s Cape Fear River. 23,000-acre, four-generation cattle ranch in San Juan Capistrano. Each with a vision inspired by its heritage, and coming to life as a vibrant new community for the next generations.

Explore the map to see what we’ve been working on.

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